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Research papers

How different media channels change their positioning in a context of crisis

This paper is based on the recent extreme political and economic uncertainty in Argentina and which presented an opportunity to study the relationship between the public and the media mix in this situation.Based on research conducted by D'Alessio...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Nora D'Alessio, Carola Pradás, Constanza Flores, Esteban Coll
June 18, 2003
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Citation

D'Alessio, Pradás, Flores and Coll (2003a, June 18). How different media channels change their positioning in a context of crisis . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/how-different-media-channels-change-their-positioning-in-a-context-of-crisis-